Written by Graham Crocket, National Estate Agency Director

When it comes to selling your home, first impressions matter and not just in terms of photography, video tours, or floorplans. Your asking price is one of the most powerful marketing tools you have, and it plays a critical role in how your property performs online.

Visibility on major portals

Buyers searching on platforms like Rightmove, ESPC, and ASPC use price filters to narrow down listings. These filters are typically set in round-number brackets, for example, “up to £200,000” or “£300,000 to £400,000.” If your property is priced just above a popular threshold, it may be excluded from a large number of searches, even if it's only £5,000 over.

Recent ASPC data for Aberdeen and the North East shows that 36% of active listings fall within the £150,000–£300,000 bracket, making it one of the most competitive and visible price bands.

Similarly, the ESPC’s most-viewed properties in May 2025 had an average asking price of £507,950, and all were listed using the “Offers Over” strategy, a clear sign that strategic pricing is driving buyer interest.

Engagement and click-through rates (CTR)

The asking price doesn’t just affect visibility, it directly influences click-through rates (CTR) and buyer engagement. Properties priced correctly from the start tend to receive more views, more enquiries, and faster offers.

According to Rightmove*, homes that sit on the market for more than two weeks without interest often see a drop in final sale price and require multiple price reductions.

In contrast, homes priced competitively from day 1 are more likely to:

• Appear in more search results
• Generate higher click-through rates
• Encourage early enquiries
• Create competitive bidding environments

This is especially true in Scotland, where the “Offers Over” model allows sellers to position their property below the Home Report value, attracting a wider audience while still aiming for a premium sale.

Real world results

On ESPC, nine out of the ten most-viewed properties in May were already under offer by month’s end, demonstrating how effective pricing, combined with strong presentation, leads to swift buyer action. These properties spanned a wide range of price points, from £139,500 to £1,000,000, but all shared one thing in common- they were priced to attract, not deter.

Top tips for sellers

Getting the price right from the start isn’t just about valuation, it’s about strategy. It ensures your property:

• Appears in the widest possible range of buyer searches
• Generates strong initial interest and engagement
• Avoids the stigma of price reductions or prolonged market exposure
• Maximises the potential for competitive offers

At Aberdein Considine, we combine local market expertise, real-time data, and buyer behaviour insights to help you set a price that works, not just on paper, but in practice.